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John Ternus Emerges as Top Internal Successor as Apple’s Leadership Shuffle Deepens

A Bloomberg report says the board favors a technologist to refocus product and AI strategy.

Overview

  • Chief Operating Officer Jeff Williams handed off operations in July and is expected to leave by year‑end, removing Apple’s previously clear No. 2.
  • Tim Cook turns 65 next month yet is expected to remain CEO for the foreseeable future, with reports suggesting he could eventually move into a chairman role.
  • Apple’s AI leadership is in flux as John Giannandrea’s position is described as uncertain, some Siri responsibilities shift to Mike Rockwell, and the company explores hiring a senior AI executive from Meta.
  • Apple has elevated Ternus’s visibility and scope, with responsibilities extending into product roadmaps after he fronted launches such as iPhone Air and the iPhone 17 lineup.
  • Further turnover is being weighed as chip chief Johny Srouji evaluates his future, potential successors include Zongjian Chen and Sri Santhanam, and Lisa Jackson is reportedly considering retirement.