Overview
- Speaking at the Zeta Live conference in New York, Sculley characterized OpenAI as the most significant challenge Apple has faced in many years.
- He said artificial intelligence has not been Apple’s strength and pointed to a slower product cadence than OpenAI, Google, Amazon, and Meta.
- As an example of lagging execution, he cited the delay earlier this year of a planned AI overhaul for Siri.
- He urged a shift from app‑centric software to agentic assistants that execute tasks on users’ behalf, calling subscriptions a stronger business model and saying Apple’s next leader must drive that change.
- He underscored OpenAI’s reported purchase of Jony Ive’s device startup for more than $6 billion as a sign of its push to blend hardware design with large AI models.