Overview
- The company will consolidate its California operations—including headquarters in Beverly Hills and Century City—into a single Wilmer campus near Dallas.
- The Wilmer campus will feature a global distribution center to ship Paul Mitchell, Tea Tree and Neuro products to more than 30 countries.
- State projections estimate 80 new positions and over $12 million in capital investment tied to the expansion.
- Texas offered a $640,000 Enterprise Fund grant and an $8,000 Veteran Created Job Bonus to support the relocation.
- This move aligns with recent corporate migrations by Yum! Brands, X, SpaceX and Chevron drawn by Texas’s lower taxes and pro-growth regulations.