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John Malkovich Fronts JW Anderson’s Loafer Bag Campaign in Lifestyle Pivot

The images underline a product-first pivot toward lifestyle goods with slower releases.

Overview

  • Launched October 24, the campaign showcases Resort and Spring 2026 pieces alongside new Loafer styles made in Italy.
  • It marks the first collaboration between Jonathan Anderson and Malkovich as well as the first major campaign since the brand’s relaunch this year.
  • Photographed by Heikki Kaski at Stepney Townhouse in East London with styling by Benjamin Bruno, the shoot was directed by Anderson.
  • The domestic, pared-back visuals support JW Anderson’s shift to accessories, home objects and limited editions, which Anderson says has driven record sales.
  • The collection is available in stores in London and Milan and online, with a Pimlico Road flagship in London reported to open later this year.