Overview
- The music-led film uses Alison Limerick’s 1990 club classic before shifting into a new version by Labrinth to underscore its gifting theme.
- This is the first John Lewis Christmas campaign to centre on a father and son, with the tagline, “If you can’t find the words, find the gift.”
- The advert rolled out earlier than last year with staged distribution to loyalty members, then YouTube, and a TV premiere during The Great British Bake Off final.
- A £14.99 seven‑inch single featuring Limerick on Side A and Labrinth on Side B is available exclusively via Rough Trade at John Lewis with all profits donated.
- John Lewis is also selling campaign-linked merchandise, including the turntable and featured apparel, as online reaction ranges from praise for its emotion to criticism of a less festive tone.