Overview
- The two-minute film, created by Saatchi & Saatchi, is the retailer’s first Christmas campaign to centre on a father–son relationship.
- Alison Limerick’s 1990s club hit Where Love Lives scores the story, with a slower new reimagining by Labrinth featured later in the ad.
- A limited-edition 12-inch vinyl priced at £14.99 pairs Limerick’s original on Side A with Labrinth’s version on Side B, with all profits pledged to Building Happier Futures.
- The release is available through John Lewis and Rough Trade, alongside advert-linked merchandise such as the featured record player and the clothing and footwear.
- Launched online on 4 November and set for a TV slot during The Great British Bake Off final, the ad is drawing strong reactions ranging from tearful praise to claims it feels less Christmassy.