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John Lewis Unveils 2025 Christmas Ad Centered on Father–Son Bond and a ’90s Vinyl Gift

John Lewis is selling a £14.99 exclusive Where Love Lives vinyl, with all profits supporting its Building Happier Futures programme.

Overview

  • The retailer released the film on 4 November, with its first TV broadcast slated for a break in The Great British Bake Off final.
  • The story marks the brand’s first father–son focus, as a teen’s vinyl gift helps him reconnect with his dad under the line “If you can’t find the words, find the gift.”
  • Alison Limerick’s Where Love Lives drives the soundtrack before a new, slower rendition by Labrinth closes the film.
  • An exclusive £14.99 vinyl — Side A Limerick, Side B Labrinth — is on sale via Rough Trade at John Lewis, with profits going to Building Happier Futures.
  • John Lewis is also selling the featured record player and outfits, while early reactions range from tearful praise to complaints that it isn’t very Christmassy.