Overview
- The two-minute film launched on 4 November across TV and online, with its first broadcast slated during The Great British Bake Off final.
- The story follows a teenage son who gifts his dad a 1990s vinyl to bridge a distance between them, encapsulated by the line, “If you can’t find the words, find the gift.”
- Alison Limerick’s Where Love Lives drives the soundtrack before shifting to a slower new version by Labrinth created for the latter part of the ad.
- John Lewis is selling an exclusive Rough Trade 12-inch featuring Limerick on Side A and Labrinth on Side B for £14.99, with all profits going to Building Happier Futures.
- Early reaction is strongly emotional yet divided, with many viewers moved to tears and others questioning its festive feel; it is the brand’s first Christmas campaign centered on a father–son relationship.