Overview
- The two-minute film, released on November 4 and created by Saatchi & Saatchi, features Alison Limerick’s Where Love Lives with a new reimagining by Labrinth.
- It is the first John Lewis Christmas campaign to centre on a father–son relationship and carries the strapline: “If you can’t find the words, find the gift.”
- A limited-edition 12-inch vinyl pairs Limerick’s original on Side A with Labrinth’s version on Side B, sold exclusively by John Lewis for £14.99 in partnership with Rough Trade, with all profits to charity.
- John Lewis has listed campaign merchandise for sale, including the record player seen in the ad along with featured fashion and home items.
- The advert goes on air during a break in The Great British Bake Off final and is live online, drawing strong reactions from viewers who are both tearful and critical of its lack of traditional festivity.