Overview
- The John Lewis Lounge will run as a pilot through Christmas, offering complimentary sparkling wine or hot drinks, hand and arm massages, and Waitrose chocolates.
- Access is limited to My John Lewis members who can book in advance or walk in, with up to two guests permitted.
- Capacity is set at about 30 customers per hour at the Oxford Street space.
- Executives frame the lounge as part of roughly £800m being invested in store refurbishments and Waitrose upgrades to drive footfall.
- The launch follows first-half losses rising to £88m and a 13% year-on-year increase in membership to about 3.8 million, with a joint John Lewis–Waitrose loyalty card still planned.