Overview

• John Lewis will match prices with 25 major competitors both in-store and online using AI technology.
• The price promise was previously dropped in 2022 due to its perceived irrelevance in the digital shopping age.
• Around 30,000 prices will be adjusted in the first week of the relaunch.
• The move is part of a broader strategy to improve customer perception and competitiveness.
• A significant advertising campaign will support the relaunch, featuring notable voiceovers and music.