Overview
- The film launched on 4 November across loyalty, digital and TV channels, with a broadcast debut slated during The Great British Bake Off final.
- It is the brand’s first Christmas advert to focus on a father and son, using a thoughtful vinyl gift to convey connection and unspoken emotions.
- Alison Limerick’s Where Love Lives soundtracks the story before shifting to a new version by Labrinth, underscoring the campaign’s music-led approach.
- A limited-edition £14.99 seven-inch featuring Limerick’s original on side A and Labrinth’s rework on side B is sold via Rough Trade sections in John Lewis stores and the app, with profits going to the Building Happier Futures programme.
- John Lewis has tied the campaign to shoppable merchandise, including the advert’s record player and featured clothing and footwear, reflecting an earlier, commerce-driven festive push than last year.