Overview
- The film centers on a dad reconnecting with his teenager through a gift tied to Alison Limerick’s Where Love Lives, reinterpreted in a slower version by Labrinth.
- John Lewis will sell a limited-edition record featuring the original and the new rendition via Rough Trade at John Lewis for £14.99, with all profits going to the Building Happier Futures programme.
- The campaign carries the line “If you can’t find the words, find the gift” and was created by Saatchi & Saatchi.
- Release timing moves forward by 10 days versus 2024, with a staged debut to loyalty members, then YouTube, then a TV spot during The Great British Bake Off final on Channel 4.
- The approach continues a shift away from child or mascot-led tales toward adult family storytelling as part of a broader early festive marketing strategy.