Particle.news
Download on the App Store
5 ARTICLES
·
last mo.

John Lewis Debuts Fenty Beauty in Revamped Liverpool Hall

The 16,000 sq ft makeover serves as the first of six upgrades under an £800 million strategy to transform in-store beauty into sensory destinations.

Image
Image
Image
Fenty Beauty, Rihanna’s cosmetics brand, will feature in beauty halls at the department store for the first time

Overview

  • The Liverpool branch reopened with a 40% larger, 16,000 sq ft beauty hall housing 132 premium brands and 23 new counters.
  • Rihanna’s Fenty Beauty launched at John Lewis UK for the first time, accompanied by an online release of a new collection.
  • The redesigned space offers open sensory zones, dedicated fragrance areas, and expert-led consultations and treatments.
  • This Liverpool makeover kicks off one of six beauty hall refurbishments scheduled this year under an £800 million investment led by Jason Tarry and Peter Ruis.
  • Upon completion, the programme will deliver over 540 beauty counters, roughly 70 treatment rooms, and more than 400 services nationwide.