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John Daly Signs Multiyear Deal With Topgolf for Masters‑Week Appearances

The agreement moves his longrunning Augusta Hooters tradition into Topgolf’s national program that will sell two signature Daly cocktails and branded merchandise.

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Overview

  • A multiyear content and merchandise agreement announced Tuesday secures John Daly’s appearances at Topgolf during Masters week in 2027 and 2028.
  • The deal will place two signature John Daly cocktails and Daly Vibe merchandise in 55 Topgolf venues and promote his canned tea‑and‑lemonade drink made with Good Boy Vodka.
  • Daly’s move follows the demolition of the Washington Road Hooters after Hooters of America’s 2025 bankruptcy and his 2026 appearances at Topgolf Augusta and the nearby Top Dawg Tavern.
  • Topgolf’s new majority owner Leonard Green & Partners and CEO David McKillips have reshaped the business this year, including May layoffs, and the Daly partnership fits the chain’s push to expand branded experiences.
  • Fans should expect a shift from informal roadside meet‑ups and local bars to corporate activations at Topgolf, with specific Masters week event plans to be announced ahead of the 2027 tournament.