John Dahl Appointed as NASCAR's New SVP of Content

Award-winning producer John Dahl joins NASCAR to enhance fan engagement through innovative content across multiple platforms.

John Dahl, former ESPN executive, has been named NASCAR's Senior Vice President of Content, starting May 1.
Dahl's role includes overseeing NASCAR Studios and Digital Media, focusing on documentaries, social media, and app-based content.
Dahl aims to leverage his extensive experience to bring fans closer to the sport with compelling storytelling.
His appointment is seen as a significant move to boost NASCAR's content strategy and fan interaction.
Dahl's previous work includes the acclaimed ESPN documentary series '30 for 30' and 'The Last Dance.'