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John Cena Admits First Heel Promo ‘Bombed’ at Fan Expo Chicago

Framing the flop promo as part of his professional growth, Cena reaffirmed plans for a December retirement bout during his farewell tour.

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John Cena

Overview

  • Speaking at Fan Expo Chicago on August 18, Cena confessed “I went up there and bombed,” calling his initial heel promo a failure and a learning moment.
  • The misstated segment took place on the March 17 Raw in Brussels, where Cena’s 30-minute speech blaming fans drew dueling chants and uneven crowd reactions.
  • Despite the rocky start, Cena captured a record-breaking 17th world title at WrestleMania 41 before Cody Rhodes reclaimed the championship at SummerSlam.
  • Triple H publicly defended the heel turn as a bold creative risk that offered fresh storytelling avenues, even as fan and industry reactions remained mixed.
  • Cena continues his farewell tour with a final match scheduled for December 2025 and is simultaneously promoting Peacemaker Season 2 on HBO Max.