Joey Essex Joins Love Island as First Celebrity Contestant

The reality TV star enters the villa, drawing mixed reactions and boosting the show's ratings.

Joey Essex, known from 'The Only Way Is Essex', enters Love Island as the first celebrity contestant.
His participation aims to find love, with Joey claiming he applied voluntarily.
Fans and former contestants are divided on whether celebrities should join the show.
Love Island's season premiere saw its highest ratings in two years, with a peak of 2.2 million viewers.
The show's format introduced new twists, including a unique pairing process for contestants.