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9h ago

Joey Chestnut Signs Exclusive Nathan’s Deal Ahead of July 4 Return

A three-year exclusive endorsement deal with Nathan’s resolves his sponsorship dispute, restoring his eligibility for the July 4 contest

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Competitive eater Joey Chestnut entertains fans during a soccer game between the Philadelphia Union and Nashville SC at Subaru Park on March 16, 2025.
Competitive eater Joey Chestnut holds a plate of hotdogs representing his world record for eating 76 hotdogs and buns in ten minutes during a weigh-in ceremony before the Nathan's Famous July Fourth hot dog eating contest, Monday, July 3, 2023, in New York. (AP Photo/John Minchillo)

Overview

  • Chestnut agreed to endorse only Nathan’s hot dogs under a three-year contract with Nathan’s Famous and the IFOCE
  • The deal settles his ban from the 2024 contest, which arose from a conflicting partnership with Impossible Foods
  • He will compete on July 4 at Coney Island against reigning champion Patrick Bertoletti for a potential 17th title
  • Chestnut holds the Nathan’s record with 76 hot dogs in 2021 and recently ate 83 in a one-on-one Netflix special against Takeru Kobayashi
  • The annual contest, tracing back to 1916, is broadcast on ESPN and remains a centerpiece of Fourth of July celebrations