Joe Russo Challenges Superhero Fatigue Narrative, Cites Generational Shifts in Moviegoing Habits

Avengers: Endgame director Joe Russo argues that declining cinema attendance among younger viewers is due to evolving media consumption habits, not a lack of interest in superhero films.

Joe Russo dismisses the notion of 'superhero fatigue,' attributing recent box office struggles to changes in how younger generations consume media.
Russo criticizes the traditional movie-going experience, suggesting it has not adapted to the demands of modern audiences.
Despite recent flops, Russo remains optimistic about the future of superhero movies, comparing their longevity to that of Westerns.
The director's comments have sparked debate about the quality of films versus the changing preferences of moviegoers.
Upcoming releases like 'Deadpool & Wolverine' and Russo's 'The Electric State' on Netflix test his theories on media adaptation and audience engagement.