Overview

• Joe Rogan and Spotify have agreed to a new multiyear deal, estimated to be worth up to $250 million, allowing for broader distribution of 'The Joe Rogan Experience'.
• Under the new terms, Rogan's podcast will no longer be exclusive to Spotify and will be distributed on other platforms such as YouTube, Apple Podcasts, and Amazon Music.
• The deal includes an upfront minimum guarantee and a revenue-sharing agreement based on ad sales, aiming to maximize audience and ad revenue.
• Rogan's podcast, known for its wide-ranging interviews and controversial topics, has consistently been Spotify's most popular podcast.
• The agreement marks a shift in Spotify's strategy, moving away from exclusive content to broaden the podcast's reach and potentially increase ad sales.