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Joe Caroff, Creator of James Bond’s 007 Logo, Dies at 103

Dying a day before his 104th birthday, Caroff’s passing renews focus on his undercredited film marketing designs.

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Overview

  • Caroff died in home hospice in Manhattan on August 17, 2025, one day before what would have been his 104th birthday, his sons Peter and Michael said.
  • He devised the iconic 007 pistol logo in 1962 for a $300 flat fee without ongoing credits, royalties or residuals.
  • Over his career, he created hundreds of film posters and title sequences for movies ranging from West Side Story and A Hard Day’s Night to Last Tango in Paris and Rollerball.
  • A 2022 Turner Classic Movies documentary and a 100th-birthday gift of a 007-engraved Omega watch from EON Productions reflected late-life recognition of his work.
  • Caroff left few archival materials after discarding most original sketches and is survived by his sons and granddaughter.