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Joanna Gaines Teams With Mattel on Barbie and Magnolia Townhouse as Preorders Open

The designer helped craft a 1970s-inspired doll with a playset that invites creative home storytelling.

Overview

  • Preorders opened Sept. 25 for the Barbie x Joanna Gaines Collectible Doll and the three-story Barbie x Hearth & Hand with Magnolia Townhouse.
  • Prices run from $35 to $149.99, with full retail availability beginning Dec. 7 at Target in stores and online.
  • Magnolia’s Waco shops will offer in-person sales starting Oct. 23 during the Silobration event.
  • Gaines co-designed both products, adding a removable-sticker styling toolkit to let users personalize the townhouse.
  • The doll sports a retro 1978 tee, flare jeans, a signature flannel and green-pink rollerskates, while the townhouse features five play areas, an elevator, a sundeck and 40+ accessories.