Overview

• The Barbie x Joanna Gaines collectible and three-story Hearth & Hand with Magnolia Townhouse are available to preorder now, priced from $35 to $149.99.
• Early in-person sales at Magnolia’s Waco shops begin Oct. 23 during Silobration, with full Target availability in stores and online starting Dec. 7.
• Gaines co-designed the line, giving the doll her modeled features plus a 1978 graphic tee, flare jeans, a flannel at the waist, sunglasses, and pink-and-green rollerskates.
• The townhouse features five play areas and more than 40 accessories, including a living room, kitchen, bedroom, bathroom, an elevator, and a sundeck.
• Customization is built in through a removable-sticker “styling toolkit,” and Chip Gaines marked the launch with a proud Instagram tribute.