Joan Kroc's $1.8 Billion Gift Transforms 26 Low-Income Communities with State-of-the-Art Recreation Centers
20 years on, over 3 million people served annually through various programs at the Kroc Centers; $900 million endowment funding ballooned to nearly the original gift size, $1.5 billion.
- Joan Kroc, the McDonald's heiress, left roughly half of her fortune, $1.8 billion (equivalent to $2.9 billion in today's dollars), to the Salvation Army to create state-of-the-art recreation centers in low-income communities across the U.S.
- 20 years later, 26 Kroc Centers have opened across different locations including Ashland, Ohio; Guayama, Puerto Rico; and Quincy, Illinois, serving more than 3 million people annually through various programs.
- The centers offer a wide array of services including Kroc fitness centers, job training programs, theatrical performances, afterschool services; with some centers featuring specialist programs such as financial literacy courses, culinary arts programs and providing office space for nonprofits.
- Kroc's bequest was split equally among Salvation Army's four U.S. territories, with half allocated for the construction of recreation centers and the other half going into endowments for their support; none of the money was allowed to be used for existing programs or building conversions.
- The $900 million endowment funding specified by Kroc has grown to nearly the size of the original gift, around $1.5 billion.