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Jo Frost Reveals Life-Threatening Anaphylaxis Diagnosis, Demands Food Industry Reforms

She urges food businesses to take accountability for anaphylaxis safety following her account of near-fatal shocks.

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Overview

  • In a widely shared Instagram video on July 12, Frost revealed she has anaphylaxis and recounted surviving multiple life-threatening shocks that led to hospital stays.
  • She warned that ignoring anaphylaxis risks is “as bad as shoving a loaded gun in my face” to convey the condition’s sudden threat.
  • Frost criticized vague “it may contain” labels and restaurant staff practices that she says prioritize profit over patient safety.
  • She called for stronger allergy training and clearer labeling from food producers to better protect those with severe allergies.
  • Although she emphasized that the condition does not define her identity, Frost described the daily hypervigilance her diagnosis requires.