Jo Ann Ross Announces Retirement from Paramount After Pioneering Career in Ad Sales

Ross, a trailblazer as the first woman to lead ad sales at a major network, will conclude her tenure at the end of April.

Jo Ann Ross, who became the first woman to head ad sales at a major broadcast network, is stepping down from her role at Paramount.
Her career highlights include leading Paramount through major events like the Super Bowl and reimagining the upfront presentation format.
Ross's leadership helped Paramount navigate the challenges of the pandemic and the integration of CBS and Viacom's ad sales teams.
She has been instrumental in fostering diversity and mentorship within the industry, particularly for women in advertising.
Ross's departure marks the end of an era at Paramount, with her legacy of innovation and relationships set to influence the industry for years to come.