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JLR Design Chief Gerry McGovern Reportedly Ousted as Rebrand Fallout Deepens

JLR has offered no comment, leaving the Type 00 EV's production path uncertain.

Overview

  • Autocar and Autocar India report McGovern was asked to leave with immediate effect and was escorted from the office, a claim JLR declined to confirm.
  • The reported exit follows PB Balaji’s appointment as CEO at parent Tata Motors in August, with outlets speculating this signals tighter oversight from the owner.
  • McGovern has led Land Rover and Jaguar styling since 2004, overseeing the reborn Defender, the latest Range Rover, and Jaguar’s Type 00 concept.
  • Jaguar’s 2024 rebrand and Type 00 campaign drew heavy criticism, including from President Donald Trump, with sales reportedly down and the relaunch ad agency later dropped.
  • The production version of the Type 00, reportedly planned for reveal next year with four doors, now faces questions about timing and direction.