J&K Readies 100-Day Anti-Drug Campaign With April 11 Padyatra

Overview

• Lieutenant Governor Manoj Sinha, who led a readiness review Thursday, will launch the drive on April 11 with a mega padyatra in Jammu.
• A similar mass event is planned in Srinagar in the first week of May, with Sinha also set to join marches in Kathua and Rajouri.
• UT and divisional committees and a department-wise calendar are in place to run an IEC campaign, which uses information, education, and communication to build awareness.
• Sinha ordered nonstop drives to break trafficking networks and set a policy to protect users while pursuing culprits, with rehabilitation for identified victims.
• Officials framed drug inflows as an international plot targeting youth and called for a Jan Andolan, or people’s movement, enlisting schools, youth groups, civil society, and political parties with public reporting of cases.