Overview

• Driven by his father’s final admonition and a battle with anxiety, Josh Jones shed 7.5 stone and reversed dangerously high cholesterol levels.
• During the 2020 lockdown he converted spare space into a home gym, qualified as a personal trainer, and began coaching peers for free.
• After two years of part-time training alongside his managerial role at Howdens, Jones and his wife Ellie transitioned to working for JJ Fitness full-time.
• JJ Fitness now employs three full-time trainers and serves more than 250 clients across the UK, Malta and the USA.
• Jones credits his personal journey with informing a coaching approach that integrates physical health improvements and mental resilience.