Overview

• According to JITO, members bought BMW, Audi and Mercedes models priced between Rs 60 lakh and Rs 1.3 crore, delivered across India from January to June.
• The organisation reports total savings of Rs 21 crore, translating to roughly Rs 8–17 lakh per buyer through negotiated bulk discounts.
• JITO describes itself as a not-for-profit facilitator with about 65,000 members and says it did not make money from the transactions.
• JITO representatives say most buyers were based in Gujarat, reflecting concentrated demand within the community.
• Building on the car deal, JITO has launched a new initiative called 'Utsav' to strike similar bulk arrangements in jewellery, consumer durables and electronics.