Overview

• JioHotstar grew from 50 million subscribers in February to 300 million by June, adding 250 million users largely during the IPL season.
• The 2025 IPL drew a total audience of 1.19 billion across TV and digital, with digital viewership at 652 million and peak concurrent streams of 55.2 million.
• JioHotstar’s hybrid subscription approach lets users sample content before subscribing, driving high conversion rates to paid tiers.
• Sanjog Gupta said IPL 2025 became India’s most monetized sporting event, securing over 425 advertisers, 270 debut brands and nearly Rs 5,000 crore in ad revenue.
• JioStar has invested more than $500 million in sports properties over the past decade and introduced technologies like multi-camera feeds, VR streaming and AI-powered highlights.