Overview
- At a Chennai showcase, the streamer unveiled 25 new Tamil, Telugu, Kannada and Malayalam titles spanning returning franchises and fresh originals, including Kaattaan with Vijay Sethupathi, Pharma with Nivin Pauly, a Telugu remake of Aarya titled Vishakha, and a Telugu debut of Roadies.
- Executives said the five‑year spend will back series, expand non‑scripted formats and acquire films largely after their theatrical runs, alongside writing labs, mentorships and skill‑building workshops for creators.
- JioHotstar signed a Letter of Intent with the Tamil Nadu government to collaborate on talent and infrastructure, with officials projecting 1,000 direct and 15,000 indirect jobs tied to the initiative.
- The company highlighted strong southern engagement, citing viewers in the region spending about 70% more time on the platform, over 100 million hours of watch time for Heartbeat this year, and a planned rollout of roughly 1,500 hours of South programming over the next 12 months.
- JioHotstar positioned the push against rivals Netflix and Amazon Prime Video and said it aims to grow its user base substantially, with external reporting citing more than 200 million subscribers.