Overview
- Operated by Reliance–Disney joint venture JioStar, the platform set a five‑year programme to back creators, build production capacity and commission South‑first stories across Tamil, Telugu, Kannada and Malayalam.
- A Letter of Intent with the Tamil Nadu government was formalised at a Chennai event attended by Chief Minister M K Stalin, Deputy Chief Minister Udhayanidhi Stalin and actor‑politician Kamal Haasan.
- Executives said investments will target regional series and expanded non‑scripted formats, with most film spending directed to post‑theatrical acquisitions.
- JioHotstar cited more than 200 million subscribers and an ambition to more than double that base, noting southern users spend 70% more time on the service and can join for as little as Rs 50 a month.
- As part of the rollout, the company showcased a lineup of 25 new South titles featuring returning franchises and new originals.