Overview

• Jimmy Choo released new images and video this week featuring Sydney Sweeney fronting the Autumn 2025 line across its Instagram and press materials.
• The campaign shows Sweeney stretching in a leotard and knee-high boots and acting out personas tied to styles such as Isa and Scarlett.
• Jimmy Choo describes the concept as a celebration of self-expression through accessories, with Sweeney bringing the collection’s characters to life.
• Creative director Sandra Choi underscores shoes as the finishing touch to an outfit and spotlights the Tylor loafer as a key autumn style.
• Industry sources told WWD the campaign was shot before Sweeney’s American Eagle spot, which drew online backlash; American Eagle has defended that denim ad as inclusive.