Overview

• BTS’s Jimin secured the top spot with a 94.05% positive sentiment score, extending his leadership in the monthly standings.
• BIGBANG’s G-Dragon rose to second place after an 8.39% increase in his brand index driven by media attention from his solo concert tour.
• BLACKPINK’s Rosé climbed to third with a 10.98% boost in her brand index following high-profile appearances during the group’s DEADLINE tour.
• BTS’s Jungkook and BLACKPINK’s Jennie held fourth and fifth positions with brand reputation indices of 5,131,314 and 5,080,586 respectively.
• Industry stakeholders use the institute’s monthly data on 1,730 idols as benchmarks to guide marketing campaigns and endorsement deals in South Korea’s K-pop sector.