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Jim Shooter, Pioneering Marvel Editor, Dies at 73

Tributes pouring in across the industry underscore how his editorial reforms reshaped modern comic-book storytelling.

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Overview

  • Jim Shooter died on June 30 at age 73 after a long battle with esophageal cancer, a fact confirmed by fellow writer Mark Waid’s Facebook announcement.
  • He led Marvel Comics as editor-in-chief from 1978 to 1987, overseeing landmark runs on Uncanny X-Men, Fantastic Four, Daredevil and Thor.
  • Shooter conceived and wrote the 1984 Marvel Super Heroes Secret Wars, the first company-wide crossover that established event-driven storytelling in comics.
  • He introduced creator incentive measures at Marvel—including continuity bonuses, standardized contracts, life insurance for freelancers and a royalty system—to improve compensation and protections.
  • After departing Marvel, Shooter co-founded Valiant Comics in 1989 and later launched Defiant and Broadway Comics, leaving a complex legacy of innovation and controversy.