Jim Riswold, Visionary Behind Iconic Nike Ads, Dies at 66

Riswold transformed TV advertising into entertainment, creating memorable campaigns featuring Michael Jordan, Bo Jackson, and Spike Lee.

Jim Riswold's Nike commercials in the '90s revolutionized TV advertising by blending sports, comedy, and celebrity.
He was the creative force behind the 'Mike and Spike' Air Jordans and 'Bo Knows' campaigns, which became cultural phenomena.
Riswold's work helped elevate athletes like Michael Jordan and Bo Jackson into iconic figures beyond sports.
His approach to advertising emphasized creativity and humor over traditional hard-sell tactics.
Riswold's legacy includes a second career as a satirical artist, continuing his creative pursuits despite battling cancer for two decades.