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Jim Beam Introduces Private Barrel Program for Whiskey Enthusiasts

Consumers can now purchase personalized barrels of Knob Creek bourbon or rye directly from the distillery in Kentucky.

Overview

  • The Beam Private Barrel Club allows individuals to select and purchase entire barrels of Knob Creek bourbon or rye whiskey, a first for the distillery.
  • Participants must book a selection date online and pay a $1,000 deposit, which goes toward the cost of the barrel.
  • The program includes a guided tour of the James B. Beam Distilling Co. campus, a tasting session in the rackhouse, and a personalized bottling process.
  • Barrels yield between 100 and 175 bottles, with prices starting at $60 per bottle, depending on the whiskey selected and proof levels.
  • The initiative celebrates Jim Beam's 230th anniversary and marks the first time private consumers can access the distillery's single-barrel offerings previously reserved for businesses.