Overview

• Released October 14, the King Avanti is available through jilsander.com and select Jil Sander stores, with WWD reporting distribution to about 80 locations.
• Pricing is listed at €480 in WWD and approximately $500 in U.S. coverage, reflecting a premium positioning for the unisex model.
• The sneaker features a deep navy all‑leather build with foldover tongue, white Puma stripe, and gold Jil Sander branding, drawing on soccer-boot cues.
• The relaunch revives a 1998 partnership widely credited with helping establish luxury-fashion crossover sneakers rooted in Puma’s King lineage.
• WWD reports this is the first drop in an ongoing program, with a second installment slated for March following Bellotti’s recent Milan debut collection.