Overview
- JetBlue revealed full BlueFirst details on Sept. 1, including the seat model, in‑flight tech, menu concept, fare tiers, and a timetable for bookings and service.
- The cabin uses Collins Aerospace two‑by‑two recliner seats with Tuft & Needle T&N Flex foam, 13.3‑inch Bluetooth seatback screens, USB‑A/USB‑C and 110V power, five inches of recline and up to seven inches more legroom.
- Passengers will order from their screens using a new Mixologist Mode for custom cocktails and will receive a bento‑style FirstFare entrée, side and dessert on flights 899 miles or longer because retrofitted aircraft will not have ovens.
- BlueFirst will be sold in three fare tiers (flex, standard, base) and include ground perks such as Group 1 boarding, priority check‑in, expedited security at 30+ airports, two checked bags on standard/flex fares, and reserved overhead bin space.
- JetBlue plans a late‑2026 debut with most retrofits done by the end of 2027 and completion in 2028, a move that will shrink economy pitch on converted aircraft and reduce some EvenMore extra‑legroom rows as the airline pushes to grow premium revenue under its JetForward strategy.