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2d ago

JetBlue Plans New Cost Cuts as 2025 Profitability Target Slips

Soft bookings have pushed JetBlue to trim flights, park jets and restructure its leadership team to safeguard cash reserves.

This photograph shows a Jetblue aircraft at the ParisLe Bourget Airport, in Le Bourget, suburb of Paris on June 17, 2025.
The JetBlue Airways logo is seen on a revolving door entering John F. Kennedy Airport in the Queens borough of New York U.S., January 24, 2017. REUTERS/Shannon Stapleton/File Photo
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JetBlue Airways will end service at several cities and reduce flying out of Los Angeles in a move to retrench and focus on stronger markets after years of losing money. (AP Photo/Seth Wenig, File)

Overview

  • JetBlue plans to cut off-peak flights, pause cabin retrofits and park some of its Airbus jets in response to weaker travel demand.
  • CEO Joanna Geraghty warned that break-even operating margins in 2025 are unlikely even if bookings rebound.
  • The airline is reviewing the size and scope of its leadership team and combining or restructuring roles for greater efficiency.
  • JetBlue continues to rely on borrowed cash to sustain operations amid softer-than-expected demand.
  • Shares fell nearly 5% in premarket trading after the internal memo detailing the new cost-control measures was released.