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JetBlue Launches AirTag Location Sharing and Live Baggage Tracking

Customers can generate a temporary AirTag link in the Find My app to grant JetBlue access to lost bag locations until they are recovered.

JetBlue just made tracking your lost luggage easier -- especially for AirTag users.
An Apple AirTag held in a person's hand.
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Overview

  • JetBlue has become the latest U.S. carrier to adopt Apple’s Share Item Location feature for AirTag-equipped baggage.
  • Customers generate a Share Item Location link in the Find My app and provide it to JetBlue by scanning a QR code at baggage claim or with staff at the Baggage Service Office.
  • JetBlue crew members use the temporary link to pinpoint bags within airport and contracted facilities, with shared access expiring once luggage is reunited or after seven days.
  • The airline’s updated mobile app offers real-time tracking of checked bags from check-in through arrival at the baggage claim carousel.
  • These updates support JetBlue’s 2024 baggage handling performance—ranked second among U.S. carriers—and the airline is considering adding compatibility with other Bluetooth trackers.