JetBlue Introduces Surge Pricing for Checked Bags

The move aims to cover increased costs and return to profitability while keeping base fares low.

JetBlue introduces surge pricing for checked bags during peak travel periods, raising fees for the first and second bags.
The airline's dynamic pricing model applies to about 40% of the year, including major holidays and vacation seasons.
JetBlue's move aims to return to profitability and cover increased costs, while keeping base fares as low as possible.
Critics argue dynamic pricing complicates price comparison and could lead to more issues with carry-on luggage.
JetBlue's policy exempts customers who booked flights before March 22 from the new pricing structure.