Overview

• JetBlue introduces surge pricing for checked bags during peak travel periods, raising fees for the first and second bags.
• The airline's dynamic pricing model applies to about 40% of the year, including major holidays and vacation seasons.
• JetBlue's move aims to return to profitability and cover increased costs, while keeping base fares as low as possible.
• Critics argue dynamic pricing complicates price comparison and could lead to more issues with carry-on luggage.
• JetBlue's policy exempts customers who booked flights before March 22 from the new pricing structure.