Overview

• Travelers generate a Share Item Location link in Apple’s Find My app and provide it via QR code or at the airport baggage office to grant temporary access to their AirTag’s location.
• JetBlue’s mobile app now displays live updates on checked bags’ progress from check-in through baggage claim across its entire route network.
• Shared access automatically ends once passengers are reunited with their luggage or after seven days, aligning with Apple’s privacy-focused design.
• The move aligns with JetBlue’s JetForward strategy, which prioritizes customer experience improvements through digital technology enhancements.
• According to U.S. Department of Transportation data, JetBlue led U.S. carriers in baggage handling for 2024, with fewer than 1% of bags delayed.