Overview

• The audio mashup of the Jet2holidays jingle and Jess Glynne’s “Hold My Hand” has been featured in over 1.2 million TikTok videos worldwide.
• Google Trends data shows searches for “Jet2holidays” at all-time highs, with related queries nearly quadrupling in the past week.
• Jet2holidays has rolled out an official lip-sync TikTok challenge and a £1,000 prize giveaway to engage with the viral trend.
• Voiceover artist Zoë Lister has stepped into the spotlight with radio appearances and social media acclaim for her decade-old advert role.
• Jess Glynne’s 2015 hit has seen a resurgence as creators remix it with the Jet2 jingle to soundtrack viral vacation-mishap memes.