Overview

• The TikTok sound combining Jess Glynne’s “Hold My Hand” and Zoë Lister’s voiceover has soundtracked over 1.3 million videos showcasing holiday mishaps.
• Fans at Jess Glynne concerts chant “nothing beats a Jet2 holiday” just before the chorus of her signature song.
• Jet2 has posted its own TikTok clips and launched a #nothingbeatsajet2holiday challenge offering a £1,000 holiday voucher.
• Voice actor Zoë Lister and singer Jess Glynne have both re-enacted the advert slogan on radio and social media.
• Searches for “what is a Jet2 holiday” have nearly quadrupled in the past week, according to Google Trends.