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Jess’s Rule Posters Rolled Out to All 6,170 GP Practices in England

In memory of Jessica Brady, the campaign prompts GPs to reconsider cases at the third unresolved visit.

Overview

  • Co-designed materials from DHSC, NHS England and Jessica Brady’s parents have been delivered nationwide and are expected to be displayed in consultation rooms.
  • GP practices are receiving a letter from Health Secretary Wes Streeting and NHS England’s National Medical Director Claire Fuller reinforcing the approach.
  • Jess’s Rule asks clinicians to take a fresh look after three appointments without a substantiated diagnosis or with worsening symptoms, prompting reviews, face-to-face examinations, further tests or second opinions.
  • The Royal College of GPs has endorsed the initiative and is developing learning resources, while the Jessica Brady CEDAR Trust reports strong engagement from primary care teams.
  • Research cited by Nuffield Trust and the Health Foundation shows half of 16 to 24-year-olds need three or more GP interactions before a cancer diagnosis, highlighting the rule’s focus on earlier and fairer detection.