Overview

• Simpson’s June 24 Instagram post in tiny denim shorts and a leopard-print top has attracted millions of likes and comments celebrating her 100-lb weight loss.
• She credited her transformation to a lockdown fitness routine of up to 14,000 daily steps, Harley Pasternak’s Body Reset Diet and 45-minute workouts three times a week.
• Simpson publicly dismissed Ozempic speculation, saying her progress stemmed from quitting alcohol and sheer determination.
• The viral image doubles as a marketing push for the Jessica Simpson Collection, the billion-dollar fashion line that went exclusive with Walmart in 2024.
• Her openness about past diet-pill use in her 2020 memoir and sobriety since 2017 underscores a broader narrative of authenticity and personal growth.