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Jessica Pliskin Wins Miss England's First AI 'Avatar Round', Fast-Tracked to Final

Her MirrorMe-built digital twin showcased multilingual corporate pitching to reflect Miss England's push toward tech-focused skills.

Overview

  • The new segment required contestants to create digital clones to deliver brand-ready presentations as judges assessed their grasp of the technology.
  • Pliskin's avatar, Jessa, introduced itself as not real before speaking in French, which Pliskin says she does not know.
  • Organisers say Miss England is the first beauty pageant to add a digital AI round, drawing a mixed response over the move.
  • Pliskin says the avatar was generated after a day in a studio and can speak up to 150 languages, with outputs produced in hours.
  • She plans to apply the tech to School Box Africa, with a planned engagement in Zambia, while her win sends her to the Nov. 20–21 final in Wolverhampton and puts the Miss World stage next spring in reach.